SEO TERM GLOSSARY

See our full list of SEO terms below. 

A

Algorithm update

 

 

Google’s algorithms are updates to its mathematical computer coded system used to retrieve data from its own search index to provide the most useful and relevant information for a user’s search engine query.   

 

Example: Google made an update to its algorithm that made it easier for people to find local businesses in their area based on geographic distances. 

 

 

Algorithmic penalty

 

 

A penalty given to a user who may use Black Hat SEO technique, or goes against any of Google User Guideline policies. This could result in not indexing on google search engines, or losing rankings they previously held. 

 

 

Alt tag (Alt attribute)

 

 

A text alternative to photos, this appears when photos do not load properly. They can also be used for the visually impaired since they cannot see a photo on the screen, but still want to know what is being shown. It is also useful to use in SEO practice because it helps Google understand what the photo is and how it relates to the surrounding content. 

 

 

Anchor text

This text is what you see when a word is linked to another page. Also known as a hyperlink, it can also link on the same page to the content place above or below it. 

 

 

Authority site

 

 

A site that is authoritative is one that has great content, a large and quality amount of backlinks, and frequent and high amount of visitors (traffic). Government sites, .org, and large corporations are seen as authority sites. An authoritative site can also exist for businesses who are experts of leaders in their niche. Domain Ranking is a good indicator of an Authority site. 

B

Backlink (External Link) 

Opposite to Internal Link, a Backlink is an external link that comes into a webpage from another webpage. This is done to connect relevant content or services from one website to another. Backlinks are a main indicator of high authority or ranking, based on the influence it has of other websites or businesses. The best practice is to have authoritative websites link to your webpage, so you in return become authoritative. 

 

 

Bait and switch 

 

 

Fraud in e-commerce in which businesses falsely advertise cheap prices and then either try to offer the product at a higher price or sell a less quality version of the product they advertised. 

 

 

Banner blindness

 

 

When a website user does not notice banners that are not ads due to the automatic assumption it is a paid ad banner. 

 

 

Bing

 

 

One of the top search engines in the Western World, this was created and is maintained by Microsoft. 

 

 

Black hat SEO

 

 

Seo practices that go against Google User Guidelines. This includes keyword stuffing, backlinks that are not relevant to the content, and using private link networks. If caught you will receive an algorithm penalty by Google that will impact your indexing and ranking. 

 

 

Blog commenting

 

 

A SEO technique that can show you are knowledgeable in certain fields or

specialties. This is when you represent yourself on someone’s blog answering a question or providing additional information. This works if you post in relevant blogs, but does not work if you just paste irrelevant information or your website address. 

 

 

Bounce rate

 

 

The rate in which people visit your site and leave without bothering to visit any other pages on your site. 

 

 

Branded keyword(s) 

Keywords or Phrases that are specific to a particular company. 

 

Example: Nike: “Just Do It” 

    Mountain Dew: “Do the Dew” 

 

 

Brand mentioning link building

 

 

Mentioning large brands on your website to help your website ranking. For example,

if you were trying to promote your outdoor action videos you could mention GoPro or other action cameras to help your link building. 

 

 

Breadcrumbs

 

 

Navigation used on top of the screen used on web pages that show the order of pages (steps) taken to get to the current page you are on. Example: 

Shop/Shirts/Tank top/Grey Tank top/

 

 

Broad match keyword

 

 

A very generic keyword that includes a parent not a child topic. Example: If you are selling winter tents then a broad match keyword would be camping outdoors. A refined keyword would be tents for cold weather. 

 

 

Broken link(s)

 

 

Links that no longer are connected to an existing page, and become a 404 error. This could be due to site migration, a deletion of a page, or an update that caused an error. 

 

 

C

Call to Action

 

 

A button or clickable link that drives or inspires a user or customer to click. Call to Actions include: Buy Now, Enquire Now, Learn More, or Sign Up Today. Call to actions are used in a variety of settings with the most popular on landing pages in which you are trying to get the user to perform one desired action. 

 

 

Canonical Tag  

 

 

A tag or link used to point duplicate pages of the same content to one original or main authoritative page. This could be because of a new or updated page replacing the prior page. The canonical tag appears in your code as a html snippet. 

 

Canonical Tags are also used for syndicating content in which you tell google where the authority site or creator of the content is located. This is used for press releases in which news agencies give canonical tags to credit the original source. 

 

It can also be used to redirect traffic from high traffic sources such as a sub-page to a home page to better help your user experience and their search query. 

 

 

CSS (Cascading Style Sheets) 

 

 

A coding language (described as sheets) used in the presentation of websites which creates the style, colours, font, and layout of a website. A separate file document that comes in collaboration with separate html, and JavaScript coding.

 

 

Churn and Burn 

 

 

A Black Hat SEO technique, also known as Rank and Bank, utilizes spam links for

backlink juice in order for a website to rank quickly. This is effective for a short time but eventually is caught and penalized. 

 

Click Through Rate (CTR) 

 

 

The amount of clicks you get divided by the number of impressions. If your ad is

shown 200 times and you receive 10 clicks, your click through rate = .05 

10 clicks / 200 impressions = .05

Anything above 2% is considered an above average CTR. 

 

Click Bait  

 

 

Just as it sounds, an incentive or temptation for a user to click on a link to a page or product. 

 

Competitor Analysis 

 

 

Analysing a competitor in your niche or field based on their strengths or weaknesses. Things you would want to consider analysing from a SEO perspective. 

  • What is their organic content like? How often do they post? What are their top organic keywords/post? 
  • What are their paid ads like? What is their budget? What words do they bid for? Which keywords are successful? 
  • How many backlinks do they have? Do they have a high Domain Rating? Are they authoritative? 
  • How is their website designed, laid out? What elements do they have that you don’t and vice versa? 

    These are just some of the questions you ask when doing an analysis. 

     
    Content 

     
     In terms of SEO, content is the medium used to provide a user with information or an experience. Whether it be a written word to be read, or visual such as video to be viewed. 

     

    CMS (Content Management System) 

     
    A content management system is used to manage and organize digital content that is created and modified. 

     

     

    Content Marketing  

     

     

    Text or Visual content created to publish and disseminate to a targeted audience based on a particular product or service. 

     

     

    Conversion 

     

     

    Success in achieving the desired outcome of a lead generation, sale, or sign up. Conversions can be specially identified, tracked, and monitored in Google Analytics. 

     

    Conversion Rate 

     

     

     

    The rate in which interactions are converted into conversions. For example, if 500 people interact with a landing page, and 10 people sign up (convert) then the conversion rate would be .02 or 2%. 

    Conversions / Interactions = Conversion Rate 

    10 / 500    = 2 % 

     

    Conversion Rate Optimization (CRO) 

     

     

    Improving content or click funnel process to increase conversion rates. This could include creating or editing Google Paid Ads, or changing the layout or content of landing pages.  

     

    Cornerstone Content 

     

     

    The most important content on your website. This could be articles, blogs, or videos which results in the fundamental ranking factor for your website. Usually cornerstone content is basic but enduring. 

     

    Cost Per Acquisition

     

     

    The cost it takes to receive one acquisition. Could also be said Cost per Customer, or Cost per Sale. 

    Cost Per Click 

     

    Also known as PPC or Price Per Click, it’s the amount it costs for a person to click on your paid ad. The more clicks you receive on your ad, the cheaper it becomes. 

     

     

    CPM 

     

     

    Also known as cost per thousand, it’s the amount you are paying for 1,000 people to view your ad (not click on it). 

     

     

    Crawling 

     

     

    In SEO, this is when spiders/bots/search engines “crawl” your site to learn what it’s all about. They identify titles, images, schema, links and layout to determine where it belongs in its index. 

     

     

    Crawlability

     

     

    How easy your website is able to be identified by bots/spiders/search engines. The easier the crawlability the better. 

     

    Crawl Depth 

     

     

    How deep bots/spiders/search engines go into your site and examine all the subpages, and then sub sub pages. 

     

     

    Cross Linking

     

     

    Linking one site to another whether it be for reference or in order to connect two businesses together. 

D

D

 

 

Data 

 

 

Information that has been processed into a form whether it be for movement, processing, or output. 

 

 

Dead End Page 

 

 

A page that provides no external or internal links. 

 

 

Deep Linking 

 

 

Links that are directed to a specific page or piece of information. 

 

 

Direct Traffic 

 

 

Traffic that occurs from your organic, paid search, or marketing medium, not from external pages from outside websites or mediums. 

 

 

Disavow Links 

 

 

A step taken to remove harmful backlinks from your website. This is done through a request with Google. 

 

 

Do Follow 

 

 

A .txt file that allows your website (or individual pages) to be followed by outside sources and indexed. 

 

 

Domain 

 

 

A name that is made up of an IP (Internet Protocol) address, like a postal address, in which is the housing placement of your site.

 

 

Domain Name 

 

 

The replacement of your IP address from numbers to words. Ex. www.ipadress.com 

 

 

DA (Domain Authority) 

 

The authority of “weight” your website holds on the web. This is calculated by content, backlinks, and structure. The higher domain authority the higher the ranking, and more you can influence outside websites and their prominence. 

 

 

Duck Duck Go 

 

 

One of the larger search engines in America, popular for not profiling its users, and protecting its users’ security. 

 

 

Duplicate Content 

 

 

Content that is generated or exists multiple times. This could stand for duplicate pages or information on your website, or someone copying the exact information from one website to another. 

 

 

Dynamic Link 

 

A link directed to stored information based on a user query. The exact path is never definite. 

 

 

E

E-A-T 

 

 

Acronym that stands for Expertise, Attractiveness, and Trustworthiness. It’s the three basic stipulations Google says that have an impact on your pages ranking due to it determining your webpage value. 

 

 

Editorial Links (Citation Links) 

 

 

Links to your website that originated from writers from online publications such as blogs or articles, that name you as the authority or credit of the provided information. 

 

 

Ego Bait

 

 

Listing or Putting someone as a credible source on your website, and then contacting them to reciprocate the favour to you. 

 

 

Exact Keywords (Exact Match KW) 

 

 

Search terms used in Paid Ads such as Google Ads, in which the product/service will only appear if the exactly defined keyword is typed. 

F

Featured Snippet 

 

 

Also known as answer boxes, these appear directly below the first line of paid ads. The main goal of featured snippets is to provide the user with the most efficient answer to their search query. Schema mark-up can be used to increase the featured snippets. 

 

 

Fresh Content 

 

 

Content that is either updated or added to a websites page in order to maintain or increase page ranking. 

 

G

Geomarketing

 

 

Marketing strategy focused on delivering content to a targeted audience based on geofencing, gps, or ip address. 

 

Geotargeting 

 

 

Targeting and delivering content to a user based on their geographic location. 

 

Geo Tags 

 

 

Imbedding geographical information on a website, RSS feed, image, or video that allows a user to identify where the business or content is located via latitude or longitude. 

 

 

Google 

 

 

The world’s largest search engine that provides a multiple of paid and free services. 

 

 

Google Algorithms 

 

 

A highly sophisticated system that pulls from its search index to fulfill a query made in a search engine. Different algorithms are used within milliseconds in order to provide the best possible answer. 

 

 

Google Ads 

 

 

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

 

 

Google Analytics

 

 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

 

 

Google bowling 

 

 

A Black Hat SEO technique used against a competitor’s website in which they purposely link spam material with the intention to get the website penalized. 

 

 

Google Search Ads

 

 

Paid Ads that appear on the Google Search Engine. They are used to sell, promote, or give awareness to a product or service. 

 

 

Google Display Ads

 

 

Paid Ads that use a Visual Aid such as an image or video in a banner in order to sell, promote, or give awareness to a product or service. 

 

 

Google Keyword Planner 

 

 

A free tool used with Google Ads that allows you to plan, budget, and review low and high competitive keywords that are relevant to your niche or market. 

 

 

Google Console 

 

 

A free service that allows users to track their websites indexing and visibility of their website. 

 

 

Google Tag Manager 

 

 

A free service that allows you to imbed and monitor actions made on your website by visiting users.  This is done by tracking pixels or snippets of code placed on your website.

 

Google Maps 

 

 

Google Maps is a web mapping service developed by Google. It offers satellite imagery, aerial photography, street maps, 360° panoramic views of streets, real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air, or public transportation.

 

 

Google Structured Data Testing Tool 

 

 

A free tool that allows you to check that your structured data fields are correct as well to ensure that it will index properly on search engines. 

 

 

Google Mobile Friendly Test 

 

 

A free tool to test the compatibility of your website on mobile devices.  

 

 

Google Page Speed Insights 

 

 

A free tool to check the speed of your website with insights on how to fix and improve the load time of your site. 

 

 

Grey Hat SEO

 

 

SEO practice that falls between White Hat SEO (Good SEO) and Black Hat SEO (Bad SEO). As its name implies, it’s the grey area between ethical and unethical SEO. In these practices it is very rare that the SEO practitioner will be penalised for their `grey” practices. 

 

 

Guest Posting 

 

 

SEO strategy in which a reputable and knowledgeable expert in a certain field or subject writes an article or blog on a website, with the expectation of a backlink back to their website. This is a backlink technique and strategy that provides link juice to the guest poster. 

H

H1 Tag 

 

 

The headline tag 

 

 

Heading Tag 

 

 

These are titles organized from H1 to H6. H1 is the largest and H6 is the smallest. These titles put your content into hierarchical order from top (H1) to bottom (H6). 

 

 

Head Keyword

 

 

The main keyword or “focus” keyword that you are trying to rank for. 

 

 

Hidden Text 

 

 

A grey to black hat technique in which text is hidden to improve SEO ranking. This can be accomplished by making the text the same colour as the background, or creating text that is too small to see. 

 

 

Hit 

 

 

A quantitative measure on a website which shows how many times users clicked on a certain field. This could be views, downloads, likes, or responses. 

 

 

Homepage

 

 

The main page of your site when someone visits your business or organization. 

 

. Htaccess 

 

File used to redirect and rewrite urls. 

 

 

Html 

 

 

Hypertext Mark-up Language- a standard mark-up language used to display information on web browsers and pages. 

 

 

Http 

 

 

Hypertext Transfer Protocol- Defines how messages are transmitted and received and allows the queries between server (where information is stored) and client (web browsers) to be carried out. 

 

 

Https

 

 

The same as HTTP except the S stands for secure, in which the client and server connect and communicate on a secure connection. 

 

 

Hub page 

 

 

A main page on a topic which provides additional resources on the topic. The hub page is like a tree and the resources are its branches. 

 

 

I

Inbound Link 

 

 

Link from the outside in.

 

 

Example: Company A Links to Company B 

 

 

The link from Company A on Company B page is called a/an inbound link. 

 

 

Index 

 

 

A storage point or data base in which search engines use to store the crawled information they receive from sites. 

 

 

Indexability 

 

 

How well a website indexes on search engine databases. 

 

 

Indexed Page 

 

A page that is indexed on a search engine. 

 

 

Information Retrieval 

 

 

Requesting and receiving information from a database or server to a search engine, browser, or application. 

 

 

Internal Link 

 

 

Link that links within the same website it resides in.  

 

 

IP Address

 

 

Internet Protocol Address- they are used for two different purposes types. 

1) host or network interface identification

2)Location addressing 

 

IPs can also be shared or direct. 

 

 

J

Java Script 

 

 

Also known as JS, JavaScript is a programming language used to make a website more dynamic. This includes special effects and distinct features. 

K

Keyword 

A word that is utilized within SEO to help a website be queried on search engines when a user searches the particular word or service it relates to. 

 

The keyword is pie

 

When someone searches apple pie the website with the keyword pies shows up on the search results page. 

 

Keyword Cannibalization 

 
Overusing a keyword on multiple pages of your website causing confusion when crawled by search engines, and resulting in low ranking of your website. 

 

 Keyword Density 

 

 How often a particular keyword is used on a page or your website as a whole. 

 

 

Keyword Research

 

 Research and analysis of specific targeted keywords that will assist in the SEO of your business or website. Factors that contribute to a good keyword is a low keyword difficulty and a high search volume.

 

 

Keyword Stuffing

 

 Adding words that don’t pertain to your content with the hopes your page will be visited based on the varied amount of different terms. This is considered a grey to black hat SEO practice. 

 

 

Keyword Stemming

 

 Keyword Stemming is the practice or strategy of modifying different keywords through the use of variations. These variations come in the form of prefixes or suffixes that can be added to the root keyword.

 

 

Knowledge Graph

 

 The Knowledge Graph is a tool used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. The information is presented to users in an info box next to the search results.

 

 

Knowledge Panel 

 

 Knowledge Panels are a type of rich results in Google’s search results pages. They can show information about all kinds of things: businesses, people, animals, countries or plants, for instance. The panel appears on the right side of your screen in the desktop search results.

 

KPI

 

 A performance indicator or key performance indicator is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity in which it engages.

L

Landing Page 

 

a web page which serves as the entry point for a website or a particular section of a website.

 

 

LSI

 

Latent semantic indexing (LSI) is a system search engines use to analyse the other words people use surrounding a given topic. LSI keywords are words and phrases with a high degree of correlation to your target topic. Google’s algorithm uses them to help determine content quality and relevance to the search term. 

 

 

Lead

 

 

Someone who you have reason to believe has interest in the product or service you are selling. Such as a user filling out a contact form on your website to ask for details or a sales call.

 

 

Link

 

A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every webpage and provide a simple means of navigating between pages on the web. Links can be attached to text, images, or other HTML elements.

 

 

Link Bait

 

 

 

 

Link Bait (also called “linkbait”) is the process of creating content designed to attract backlinks. Common types of Link Bait Content include controversial content, data, guides and newsworthy pieces.

 

 

Link Building

 

 

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

 

 

Link Equity

 

 

Link equity, once colloquially referred to as “link juice,” is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another.

 

 

Link Farm 

 

 

a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page’s search engine ranking.

 

 

Link Juice

 

 

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

 

 

Link Profile 

 

 

A link profile is the makeup of links directed to your site. Google favours links from a variety of sites as well as high-authority sites.

 

 

Link Velocity 

 

 

Link velocity is the rate at which others are linking to your site. Put in another way, it is the rate at which your backlink profile is growing over time.

 

 

Log File 

 

 

A log file is a file that records either events that occur in an operating system or other software runs, or messages between different users of a communication software.

 

 

Long Tailed Keywords

 

 

Long–tail keywords are keywords or key phrases that are more specific and usually longer than more commonly searched for keywords. Long–tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific   

M

Machine Learning

 

 

Machine learning is the scientific study of algorithms and statistical models that computer systems use to perform a specific task without using explicit instructions, relying on patterns and inference instead. It is seen as a subset of artificial intelligence.

 

 

Manual Action

 

 

Manual actions are Google’s way of demoting or removing web pages or websites as a whole. They aren’t related to Google algorithm changes like Penguin, Panda, Hummingbird, or the others. They are simply Google manually punishing websites for spammy behaviour.

 

 

Meta Description

 

 

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

 

 

Meta Keywords

 

 

Meta keywords are types of meta tags in the HTML source code of a webpage. They describe the content of a website shortly and concisely, and are therefore important indicators of a website’s content to search engines. The keywords are generally written in lower case, and separated with a comma.

 

 

Meta Tags 

 

Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page’s head section. Multiple Meta elements with different attributes can be used on the same page.

 

 

Metric

 

 

The online conversion metric examines how effective you are at converting your online audience into paying customers. Google defines a conversion as what happens when someone clicks your ad and then takes an action that you’ve defined as valuable.

N

Natural Link

 

 

Natural link building are backlinks that are created naturally without the website owner having to go and generate them either through guest posting, or other forms of link building practices.

 

 

Negative SEO

 

 

Negative SEO refers to the practice of using black hat and unethical techniques to sabotage a competitor’s rankings in search engines.

 

 

Niche

 

 

denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

 

 

Noarchive Tag 

 

 

Prevents Google from showing the Cached link for a page in their search results.

 

 

No Follow Tag 

 

 

The no follow tag is a way publishers can tell search engines not to count some of their links to other pages as “votes” in favour of that content.

 

 

No Index Tag

 

 

The no index directive is an often used value in a meta tag that can be added to the HTML source code of a webpage to suggest to search engines (most notably Google) to not include that particular page in its list of search results.

 

 

No snippet Tag 

 

 

This tag tells Google not to show a snippet (description) under your Google listing, it will also not show a cached link in the search results.

O

Off Page SEO

 

 

Off–Page SEO refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Examples are link building, directories, and guest posting. 

 

 

On Page SEO

 

 

On-page refers to both the content and HTML source code of a page that can be optimized. 

 

 

Organic Search 

 

 

Organic search is a method for entering one or several search terms as a single string of text into a search engine. Organic search results appear as paginated lists, are based on relevance to the search terms, and exclude advertisements; whereas non-organic search results do not filter out pay per click advertising.

 

 

Outbound Link

 

 

Outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether. Most, if not all, websites have outbound links.

P

Page Rank 

 

 

PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

 

 

Page Speed 

 

 

It indicates how long it takes for a page to fully load in the browser after a user clicks a link or makes a request. The speed at which a page loads depends on the hosting server, amount of bandwidth in transit, and web page design as well as the number, type, and weight of elements on the page.

 

 

Page View 

 

 

 an instance of an Internet user visiting a particular page on a website.

 

 

Paid Search

 

 

Paid search is a form of digital marketing where search engines such as Google and Bing allow advertisers to show ads on their search engine results pages (SERPs). Paid search works on a pay-per-click model, meaning you do exactly that – until someone clicks on your ad, you don’t pay.

 

 

Private Blog Network

 

 Private Blog Network (PBN) is a network of authoritative websites used to build links to a website(s) for the purpose of ranking higher in the Google search engine

 

 

PDF

 

 

PDF stands for “portable document format”. It was introduced to ease the sharing of documents between computers and across operating system platforms when you need to save files that cannot be modified but still need to be easily shared and printed.

 

 

Penalty 

 

 

A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review. The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

 

Persona 

 

 

the aspect of someone’s websites or companies branding that is presented to or perceived by others.

 

 

PHP 

 

 

PHP is a popular general-purpose scripting language that is especially suited to web development

 

 

Piracy 

 

 

the unauthorised use or reproduction of another’s work.

 

 

Position

 

 

Where your page stands on google or Bing search engine results page (SERP). 

 

 

PPC

 

 

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Q

Quality Content 

 

 

Quality content is successful content. Quality content achieves a goal (e.g., it drives traffic, Google search rankings, engagement, or conversions). All that matters are what you get out of your content, not how much time or money you spend creating it.

 

 

Quality Link 

 

 

Building links from high domain authority websites that are also relevant to your niche and trusted by searchers all over the Internet.

 

 

Query Languages 

 

 

Query or query languages or data query languages are computer languages used to make queries in databases and information systems.

 

R

Rank 

 

 

See page rank 

 

 

Ranking Factor 

 

 

Ranking factors can relate to a website’s content, technical implementation, user signals, backlink profile or any other features the search engine considers relevant. Understanding ranking factors is a prerequisite for effective search engine optimization.

 

 

Reciprocal Links 

 

 

A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other’s site. 

 

 

Redirect 

 

 

Redirect also known as URL redirection and URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.

 

 

Relevance 

 

 

Relevance is a component of your quality score and indicates how relevant your page and landing page are to the customer’s search query or other input.

 

 

Reputation Management 

 

 

Reputation management refers to the influencing and controlling of an individual’s or group’s reputation.

 

 

Responsive Website 

 

 

Responsive web design is an approach to web design that makes web pages’ render well on a variety of devices and window or screen sizes.

 

 

Rich Snippet 

 

 

Rich Snippets is the term used to describe structured data mark-up that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page.

 

 

Robots.txt 

 

 

A standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.

 

 

Return on Investment 

 

 

See ROI

S

Schema

         
Schema mark-up, also known as structured data, is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly
provide information to search engines in order to understand your content

Search Engine

 

 

A web search engine or Internet search engine is a software system that is designed to carry out web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query.

 

 

Search Engine Marketing

 

 

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

 

 

Search Engine Optimization 

 

 

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. 

 

 

Search Engine Results Page 

 

 

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

 

 

Search History 

 

 

List of web pages a user has visited recently, as well as associated data such as page title and time of visit, which is recorded by web browser software as standard for a certain period of time.

 

 

Site links

 

 

Site links are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate the site.

 

 

Sitemap

 

 

A list of the pages on a website. 

 

 

Site wide Links

 

 

Site wide links are outbound links that appear multiple times throughout an entire web site or a section of a website. 

 

 

Social Media

 

 

websites and applications that enable users to create and share content or to participate in social networking.

 

 

Social Signal

 

 

A social signal is a measure of social media activity, such as a vote, share, or other engagement that a search engine might take into consideration as part of its ranking algorithms

 

 

Spam

 

 

 Any form of Web page content that is created to improve search rankings without regard to any value for the user. … Web spam pages use repetitive text in the copy or meta tags in order to achieve a higher ranking in search engine results.

 

 

Spider

 

 

Google Spider is basically Google’s crawler. A crawler is a program/algorithm designed by search engines to crawl and track websites and web pages as a way of indexing the internet. When Google visits your website for tracking/indexing purposes, this process is done by Google’s Spider crawler.

 

 

Split Testing

 

 

Split testing (also referred to as A/B testing or multivariate testing) is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases.

 

 

SSL Certificate 

 

 

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol (over port 443) and allows secure connections from a web server to a browser.

 

 

Status Codes

 

 

Status codes are issued by a server in response to a client’s request made to the server.

 

  • 1xx informational response – the request was received, continuing process
  • 2xx successful – the request was successfully received, understood, and accepted
  • 3xx redirection – further action needs to be taken in order to complete the request
  • 4xx client error – the request contains bad syntax or cannot be fulfilled
  • 5xx server error – the server failed to fulfil an apparently valid request 

     

    Subdomain 

     

     

    A subdomain is a domain that is part of a larger domain; the only domain that is not also a subdomain is the root domain. For example, west.example.com and east.example.com are subdomains of the example.com domain, which in turn is a subdomain of the com top-level domain (TLD).

     

T

Taxonomy 

 

 

Taxonomy is a system used to classify things. It’s used to define relationships and similarities among the set of descriptive terms and labels. A website taxonomy is creating a classification system for a website to make it easier for users to navigate and for visitors to find the content they are looking for.

 

 

Time on Page

 

 

How long a user spends on a certain page of the website. 

 

 

Title Tag 

 

 

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

 

 

Top Level Domain (TLD)

 

 

A top-level domain is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. The top-level domain names are installed in the root zone of the name space.

 

 

Traffic 

 

 

Web traffic is the amount of data sent and received by visitors to a website. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit.

 

 

Trust Rank 

 

 

Trust Rank is an algorithm that conducts link analysis to separate useful webpages from spam and helps search engine rank pages in SERPs

U

User Generated Content

 

 

User Generated Content is defined as any type of content that has been created and put out there by unpaid contributors or, using a better term, fans. It can refer to pictures, videos, testimonials, tweets, blog posts, and everything in between and is the act of users promoting a brand rather than the brand itself.

 

 

Universal Search

 

 

Universal search is the ability to search all content across multiple databases through a single search box. Although content sources might reside in different locations, such as a different index for specific types or formats of content, they appear in a single, integrated set of search results.

 

 

URL 

 

 

RL stands for Uniform Resource Locator, and is used to specify addresses on the World Wide Web. A URL is the fundamental network identification for any resource connected to the web (e.g., hypertext pages, images, and sound files)

 

URL Parameter 

 

 

 You can insert URL parameters into your URLs so that your URLs track information about a click. URL parameters are made of a key and a value separated by an equals sign (=) and joined by an ampersand (&).

 

 

Usability

 

 

How well your website or mobile platform is when used. 

 

 

User Agent 

 

 

 

 A user agent is software that is acting on behalf of a web user, such as a web browser that “retrieves, renders and facilitates end user interaction with Web content

 

 

User Experience (UX) 

 

 

User experience is a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership

V

Virtual Assistant 

 

 

A virtual assistant is generally self-employed and provides professional administrative, technical, or creative assistance to clients remotely from a home office.

 

 

Visibility 

 

 

How well your website or business shows on search engines or web presence. 

 

 

Voice Search

 

 

Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the Internet, for example in Google Voice Search, Cortana, Siri and Amazon Echo.

W

Web Page 

 

 

 A hypertext document connected to the World Wide Web.

 

 

Website 

 

 

a set of related web pages located under a single domain name.

 

 

Web spam

 

 

Web spam (also referred to search spam) is a phrase used to describe web pages that are designed to “spam Google search results” using SEO tactics that are against Google publishers’ guidelines.

 

 

White Hat

 

 

Refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.

 

 

Word count

 

 

How many words are on your page or in your content.

 

 

WordPress

 

 

Popular for building websites on. 

X

XML 

 

 

Extensible Mark-up Language is a mark-up language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable.

 

 

XML Sitemap

 

 

XML sitemaps provide search engines with an efficient list of the URLs on a site. XML sitemaps are just text files marked up with tags that identify types of data

Y

Yahoo

 

Yahoo! is an American web services provider headquartered in Sunnyvale, California, and owned by Verizon Media.

Z

No Terms 

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